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   …So You’re Thinking about Coaching?

Forward-thinking leaders increasingly see coaching as an essential adjunct to build their leadership capability, tackle specific leadership challenges, focus development priorities and ensure learning is applied in real work time.

Coaching is a powerful, personalised way to achieve long-lasting and sometimes life-changing, outcomes that really matter to you and make your leadership life more rewarding, rich and fulfilling.

Everyone can benefit from some personal coaching from time-to-time, regardless of leadership level or extent of experience. It's having a supportive, sounding board to help you help yourself address issues and overcome challenges to be able to lead more effectively – with calm, poise, balance, judgement and integrity. It can help you find solutions to questions like how can I...


Adapt to new roles emerging in my organisation?


Grow my leadership role to meet new work challenges?


Improve the way I lead and get along better with others?


Become more adept at leading change effectively?


Build a more cohesive team that works well together?


Handle work-stress and tension in a more balanced way?


Go about creating a more productive work culture?


Handle situations or work relationships that I find difficult?

   We Can Help...

We're often asked to provide individualised coaching to assist leaders tackle particular performance challenges that matter to them.

We work with you one-on-one through a series of constructive conversations that help you get clear on challenges you face in your leadership life, explore concepts and strategies to help address these  – and then formulate improvement goals and try-out actions that move you closer towards where you imagine being.

Our coaching can integrate a variety of approaches, depending on focus and need – role coaching, cognitive and conversational coaching, personal development and emotional coaching, leadership and change coaching.


The focus and scope of coaching sessions is determined and controlled by you


It’s personalised, specific to you and your challenges and you control the pace and need


Coaching can be face-to-face, by phone, skype or a combination of each


It's supported by relevant materials as required, inter-session assignments and email dialogues


Short and to-the-point - 3-5 session series... or more in-depth coaching support 3-12 month periods

Our aim is to help you uncover your full potential, achieve higher levels of self-awareness and personal mastery and achieve real results in becoming a better leader.

   Is this right for me?...

We work one-on-one with executives and leaders at all levels, and with small groups of 2-5 leaders keen to focus on a shared development interest or common challenge, or wanting to resolve conflict without resorting to formal mediation.

Maybe you just want to find out what “all this coaching stuff is about" - wondering about things like:


What is coaching and why do it?


What can coaching help me with?


What is your coaching approach like – and will it suit me?


What happens inside a typical coaching session?


What do I need to do to make coaching work?


How can I tell if coaching is working for me?

Or perhaps, you’ve already decided you want to do some coaching and you’re looking to see who might be the best choice to help you. Either way, our detailed Coaching Prospectus offers some perspectives and considerations we think might help answer questions like these along with some suggestions about how we might be able to work together.

We’ve given you (we hope) extensive insights into our coaching approach so you can decide whether it might suit you. All coaches have different approaches, use different frameworks, tools and techniques and have a different personal flavour. What suits one person just won’t suit someone else. The fit between you, your coach and the coaching approach is critical for your learning comfort and success.

If you're ready to take that next step to realising your aspirations and goals, and are serious about looking for a coach, we recommend the full length Prospectus below.  If still just exploring the idea, the keypoints version would probably suffice.  We hope you find it useful in making up your mind – and good luck with your coaching journey!

Coaching Prospectus-The Change Forum - full length (detailed) (PDF 4.1Mb)


Coaching Prospectus-The Change Forum - key points (PDF 2.3Mb)


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   About your Coach -- a Message from Bill...

Hi! I’m Bill Cropper principal of The Change ForumI've been coaching and mentoring individuals and teams around leadership and change for many years.  My on-line Profile offers some insights into my consulting background and since you’re probably wondering what to expect if you choose to engage me as a coach, here’s what I think coaching is about…

Whether its one-one-one or group-based, coaching is a conversation I’ll have with you about learning leadership, about the challenges you face in your role – both personally, professionally and operationally and about helping you to formulate improvement goals and try-out actions for yourself (and your team) that moves you closer towards where you imagine yourself being...

As you gather from that last bit, I think having a personal vision of what can be better or different is absolutely fundamental – as is the concept of voluntarism. You can’t forge a very productive coaching relationship with someone who doesn’t want to be coached. Here’s some ideas about what will happen though if you do want to be…

We’d need to meet first and have a preliminary chat about your goals and what you expect out of the coaching relationship. This might change later as new information or perspectives emerge but whatever the specifics, coaching in a work context needs to be outcomes-based and have clear linkages to real management improvement priorities to ensure that what’s learned is used in real work time and that you try-out actual improvements as we work through coaching sessions together.

From this, you now know that I think coaching is action-orientated, aiming to reform long-learned habits of thinking, doing and acting in certain ways. None of this by the way means that what you’re doing now is necessarily falling short. But you are now leading in the midst of times of terrific change that can be for some exhilarating and for others frightening. And change calls for new ways of thinking, new roles and new approaches to leading and managing. I also don’t believe coaching should be used for ‘performance management’ or ‘correction’ – there are different processes for that. Nor is it about ‘giving you answers’.

While I do have in-depth knowledge of different coaching strategies, subject-matter expertise and experience in leadership, change, relationship management and many other facets of organisational life and can show you how to use a variety of tools and techniques that may help you with your specific coaching improvement goals, most times I reckon you know the answers. My role is more to help you clarify your own thinking about where to find them and ‘try out some new moves’.

From my point of view, coaching is ‘cognitive’ – it’s more about positively challenging some of your own thinking and asking the right questions rather than providing you with answers. On the other hand, I’m also not averse to exploring options and giving ideas and advice when its asked for or needed. But the changing is still up to you!

After the first meeting, you may well decide you can’t work with me. That’s OK. There are different styles of working together and one coach can’t suit all people. If you do decide to go further, then we’ll draw up a coaching schedule for a block of sessions. Over that time, I’ll be taking a collaborative, ‘minds-on’ approach where you control the pace/content within agreed limits and I work at empowering you to set coaching goals/outcomes that have personal meaning for you first and foremost.

I hope we’ll develop the idea of coaching into more of a learning partnership…


Bill Cropper

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